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110 16th Street, 13th Floor
Denver, CO, 80202
United States

El Bolero


El Bolero is an upscale eatery in Dallas, Texas, inspired by the vibrant culture of Mexico City. We collaborated with Denver-based Studio Mast to create a uniquely styled word mark for the restaurant that would not only evoke the rich textures and patterns of the interior experience, but serve to elevate it from the roster of tex-mex places in Dallas.  

The mark includes hard chamfered calligraphic edges and rounds, fully weighted geometric forms to mirror the restaurant's vibrant love for fragmented pattern, and sleek stencil features that hark to the charm and character of the street-food vibe.