El Bolero


El Bolero is an upscale eatery in Dallas, Texas, inspired by the vibrant culture of Mexico City. We collaborated with Denver-based Studio Mast to create a uniquely styled word mark for the restaurant that would not only evoke the rich textures and patterns of the interior experience, but serve to elevate it from the roster of other Tex-Mex places in town.  

Letters Full of Life

The mark includes hard chamfered calligraphic edges and rounds, fully weighted geometric forms to mirror the restaurant's vibrant love for fragmented pattern, and sleek stencil features that hark to the charm and character of the street-food vibe.