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Blog

Here, Badson presents things of typographic interest, how type is doing outside of the font industry, and stories and features on Badson Projects not seen elsewhere. Check in weekly to discover social insights and behind the scenes at Badson.

SPOTLIGHT NO.3

Kyle Read

BIG — Illuminated Typography

The Danish Bjarke Ingels Group, or BIG, has put their cards on the typographic table with their recent modular lighting system. These designer lights are engineered to seamlessly fit together (so cool) to create any letter of the alphabet with no more than 4 joints. BIG states the goal of the project was "to design a new font that translates into light, an alphabet used to write and express thoughts, a tool to give shape to spaces." Take that bauhaus. Although we're not usually fans of oversimplified mathematical types, this project is a brilliant typographic design solution for an adventurous medium. 

See more of the BIG project on the Artemideblog