Glasgow Roadliners for O Street
It's Nice That had an excellent feature on O Street and their unlikely recent collaboration with street painters or 'Roadliners' to re-brand the UK based design studio. This is a brilliant campaign all the way from the research and respect for masters of an unseen craft to the application of the branding in an absolutely modern way.
The real shining star of this project is the typography, drawn from the real world. We're often asked as studio, "How can typography really bring anything worthwhile to the brand that a good graphic designer can't?". Our response is always "A designer is only as good as his tools, and typography can be your Excaliber. This collaboration is a perfect example of that.