Nestled in the stylish up-and-coming RiNo neighborhood in Denver, Colorado, Bar Fausto is one of the most exciting recent additions to the burgeoning set of Denver cocktail bars. Bar Fausto revels in an air of authenticity inspired in part by Italian cyclist Fausto Coppi and the golden era of competitive cycling. We teamed up local Denver design friends Studio Mast to develop a distinguished word mark logo and accompanying custom typeface to bring this attitude home. The typeface was focused in to be used in all interior and exterior signage, as well as throughout the branding collateral.
The custom typeface—dubbed 'Fausto Sans'—comes with a full set of capitals, numbers, punctuation, as well as alternate characters inspired by classic Italian shop signage. Rounded pipeline strokes in iconic letters such as W, M, N, and A bring a lot of charm and whim to the set, while more sturdy alternates for the H, N, and R, for example, supply an option for elevated sophistication.